Packaging Design
2025
The Concept
A pocket-friendly streetwear brand built for Indian Gen Z that turns everyday desi pop culture into bold, wearable statements. The brand draws from internet humour, street slang, local nostalgia, and youth subcultures, translating them into graphic-led apparel that feels fun, expressive, and unmistakably Indian.
My Experience
This project was a full-scale deep dive into building a brand from scratch. From researching Gen Z behaviour and streetwear culture to defining the brand’s positioning, visual language, and tone, every step was hands-on. I explored how strategy informs design, how branding translates into products, and how advertising ties it all together into a cohesive story. It became an all-in-one learning experience that sharpened my understanding of how ideas move from insight to execution in a real-world brand.
